Category: Price Lists

Guild Guitar Catalogs, Price Lists, Ads, Flyers, and More!

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I have added a dizzying array of images and PDFs after digitizing thousands of pages of catalogs, price lists, and related ephemera, all relating to Guild Guitars.

You can find all of them by clicking on the Guild Guitars menu item at the top of every page, or you can access them directly via the following links. Please note that these are pretty hefty pages containing hundreds of images so they may take a bit longer than normal to load depending on your connection and the state of the Internet (and my server) when you make the request.

I may add more sections such as Amp Schematics and Manuals in the future. Keep an eye on that menu bar because that’s where any additional resources will go.

That’s it for now. Watch for a long explanation of the incredible amount of work that went into this project.

 

Digitizing 2000 Pages of Guild Guitar Catalogs

GAD 3 Comments

In 2019 I decided that I would digitize every page of every Guild guitar catalog and price list in my possession. How hard could it be? Kurt over at The Guilds of Grot even let me borrow his binder of additional price lists that I did not have resulting in a project of ridiculous scope resulting in a total of 61 catalogs, 66 price lists, and 100 or so miscellaneous ads and flyers for a total of over 2,000 scanned or photographed images, all of which had to be processed, retouched, straightened, converted to PDF and imported into the software for this site.

This took many months but since I have a job and an adult life this was a nights and weekends kind of project given the additional limitations of dealing with college kid sleep schedules and the general availability of everyone involved. This article outlines the equipment I used and the steps taken to achieve that goal.

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Guild Guitar Catalog – 1964 (Targ & Dinner)

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PDF Version: Here

Targ and Dinner (T&D) was Chicago Based Musical instrument distributor that sold Guild and sometimes included Guild catalogs. Since Guild did not time their catalogs to be released at same time as T&D, the contents were often reflective of the previous year’s Guild catalog. Note also that T&D catalogs contain prices which were not part of the Guild catalogs and may not necessarily reflect those found in Guild price lists for the given year.

This 1964 Targ and Dinner jobber catalog has Guild in the index (included) but the entire section is missing from the catalog. It was not cut out, either, so I have to wonder if there was some weirdness that year or if I just have a misprinted or misbound example.

Guild Guitar Catalog – 1962 (Targ & Dinner)

GAD Leave a comment

PDF Version: Here

Targ and Dinner (T&D) was Chicago Based Musical instrument distributor that sold Guild and sometimes included Guild catalogs. Since Guild did not time their catalogs to be released at same time as T&D, the contents were often reflective of the previous year’s Guild catalog. Note also that T&D catalogs contain prices which were not part of the Guild catalogs and may not necessarily reflect those found in Guild price lists for the given year.

Guild Guitar Catalog – 1961 (Targ & Dinner)

GAD Leave a comment

PDF Version: Here

Targ and Dinner (T&D) was Chicago Based Musical instrument distributor that sold Guild and sometimes included Guild catalogs. Since Guild did not time their catalogs to be released at same time as T&D, the contents were often reflective of the previous year’s Guild catalog. Note also that T&D catalogs contain prices which were not part of the Guild catalogs and may not necessarily reflect those found in Guild price lists for the given year.

Guild Guitar Catalog – 1965 (Targ & Dinner)

GAD Leave a comment

PDF Version: Here

Targ and Dinner (T&D) was Chicago Based Musical instrument distributor that sold Guild and sometimes included Guild catalogs. Since Guild did not time their catalogs to be released at same time as T&D, the contents were often reflective of the previous year’s Guild catalog. Note also that T&D catalogs contain prices which were not part of the Guild catalogs and may not necessarily reflect those found in Guild price lists for the given year.